NAD+ (nicotinamide adenine dinucleotide) is found in all living cells and is involved in fundamental and metabolic reactions. It plays an important role in many processes that happen inside our bodies. One of its main jobs is to help our cells produce energy from the food we eat. NAD+ also helps with other important tasks in our cells. For example, it can help repair damaged DNA, regulate how our genes are expressed, and helps our cells respond to stress. As we get older, the levels of NAD+ in our bodies may decrease, which can have an affect how our cells function and how we feel.

Here are some reasons why people seek NAD+

1. Energy and Vitality: NAD+ can enhance energy levels and overall vitality
2. Age-Related Concerns: NAD+ levels tend to decline with age, and this decrease as been associated with age-related decline in cellular function. NAD+ supplementation is a potential strategy to support healthy aging and mitigate age-related conditions.
3. Cognitive Function: NAD+ is involved in various cellular processes that are important for brain health. NAD+ supplementation may support cognitive function and potentially improve memory, focus and overall brain health.
4. Exercise Performance and Recovery: NAD+ plays a role in energy metabolism and cellular adaptation to exercise. NAD+ supplementation may help support exercise performance, enhance recovery and reduce muscle fatigue.
5. Neurological Disorders: NAD+ has shown promise in preclinical studies for its potential neuroprotective effects. As a result, some individuals with neurodegenerative disorders or neurological conditions may be interested in NAD+ as a complementary approach to support brain health and potentially slow disease progression. However, further research is needed to understand its effectiveness in clinical settings.
6. Addiction: NAD+ can be helpful for those struggling with addiction to alcohol, nicotine and opioid drugs. It binds to opioid receptors in the brain and reduces the symptoms of withdrawal. It can help replaces the vitamins and minerals which can be depleted from substance abuse. NAD+ can also have antidepressant effects and reduce cravings.
   ***NAD+ alone cannot cure you of addiction. It is highly encouraged and recommended that you combine your NAD+ treatment with counseling and participation in a recovery program.

https://www.ahajournals.org/doi/full/10.1161/CIRCULATIONAHA.121.056589
https://www.nmn.com/news/nmn-increases-blood-nad-humans